Get the Full Picture of Your Product’s Performance
As a building product manufacturer, you need a complete view of how your products are doing in the market. But how can you be sure you’re making the right choices?
Work with Distributors, But Check the Details
Distributors are key to getting your products to market, but their reports might not tell the whole story. Using data can help you understand your products’ performance better and to show trends and market opportunities. For example, imagine you sell roofing materials. Your distributor reports a 5% increase in sales, but the market for roofing materials grew by 20%. This means you might be missing out on bigger opportunities. Using data tools like the ConstructConnect® Insight suite can help you see the full picture and adjust your strategy.
Think As a Team, Not in Silos
Good relationships between manufacturers, distributors, and contractors lead to success. By sharing insights with your partners, you can better align on market needs and opportunities. Suppose you manufacture windows. Insight Analyze shows that your windows are specified in high-end residential projects, but competitors are gaining ground in commercial buildings. This insight helps you target the best projects and build stronger relationships by using real data.
Focus on Wins, Not Just Leads
Instead of giving your distributors too many potential projects, focus on the jobs you’re most likely to win. If you produce flooring, Insight Intelligent Leads can help you find projects where your flooring has been specified before. This increases your chances of winning, saving you time by not chasing new leads that may not convert. Instead, you and your distributors can focus on projects you’re more likely to win.
Use Data to Keep Your Products in Projects
Getting your product into a project is just the first step. You need to follow through to make sure you don’t lose the job. Showing trends early can stop losses before they happen. Insight Forecast can help you recommend pricing strategies, strengthen communication with project managers, and align your materials with project needs.
Combine with Your CRM System
Keeping track of all your projects and distributors can be hard, especially when your data is spread across different platforms. Integrating your platforms, especially your CRM system, can make things easier. ConstructConnect’s solutions can integrate with leading CRM systems, helping your team to see all your project data in one place. This makes it easier to track performance and make more informed decisions.
Build Better Relationships, Get Better Results
To make sure your business gets the recognition and revenue it deserves, combine key distributor metrics with market data and insights. By using ConstructConnect’s Insight suite, you can show your distributors how their efforts are contributing to overall market growth. This builds trust and encourages them to work even harder to promote your products.
